Bill Reichert, Partner at Pegasus Tech Ventures, argues that most entrepreneurs ruin their investor pitches by cramming jargon and exaggerated claims into elevator speeches, when what they really need is a short, clear, credible, and compelling “Wow statement.” A Wow statement should distill a company’s essence into a few sentences that connect logically and emotionally, making investors want to learn more. Reichert outlines three guiding principles: be clear (explain simply what you do), be credible (avoid hype, show proof), and be compelling (demonstrate a dramatic advantage or differentiation).